October 26, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Health and Diet Food Store

The task of promoting a health and diet food retailer has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?

The marketing model for a health and diet food retailer has historically adapted to changes in consumer buying patterns and the market itself.

Staying on track requires attention to detail and a commitment to foundational marketing principles.

Multichannel Marketing Strategies

There are a lot of benefits to taking a multichannel approach to marketing. Today's consumers engage with brands in diverse ways. That means brands need to demonstrate similar diversity in the channels they employ to connect with customers.

In today's marketplace, it simply isn't possible for health and diet food retailers that funnel the bulk of their resources toward a single marketing channel to create an acceptable market footprint. For many companies, multichannel can mean completely revamping their marketing strategy to include a broader mix of media and information venues. If direct mail is an area that needs to be added to your mix, professional mailing lists from third-party providers are a no-brainer. We recommend contacting a few select list vendors to learn how you can intelligently incorporate mailing lists into a more diverse marketing strategy.

Social Media Monitoring

Brand advocacy is a buzzword in marketing circles. What does it mean? Using consumer-oriented platforms to encourage customers to create user-generated content about your products and company, typically through social media. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. All health and diet food retailers are especially vulnerable to negative exposure through social media. Social media monitoring can be as simple as periodical Google searches or as complex as the application of sophisticated monitoring software. Either way, it's essential to develop a system for regularly monitoring your company's presence in social media, followed by positive customer engagements.

Customer Awareness

Many of the highest performing health and diet food retailers struggle to keep pace with the customers in their market. In this market sector, managers and promoters need to be extremely familiar with their customers' needs and purchasing preferences. More often than not, failure to maintain a robust connection with the marketplace translates into poor brand recognition and lackluster sales. In our experience, market awareness is an equalizer, giving smaller brands greater horsepower in the marketplace.

More Marketing Tips and Related Articles

Given your interest in marketing and in health and diet food retailers, you might find these additional resources to be of interest.

Advertising in Newspapers

Selling a Health and Diet Food Store


Conversation Board

What challenges have you experienced in marketing your health and diet food retailer? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Health & Diet Food Store?

For tips on how to start a health and diet food retailer, these resources provide helpful advice:

Starting a Health & Diet Foods Retail Business

Sell to Health & Diet Foods Stores?

If you consider health and diet food retailers to be sales prospects, there's more useful information for you elsewhere on our site. These guides are more appropriate for you:

Selling to Health and Diet Foods Stores

Mailing Lists for Health and Diet Foods Stores

More Guides on How to Market a Company

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary