Marketing is not a siloed business function. It's a cross-organizational discipline with ramifications for your balance sheet and earnings statement.
However, foundational marketing principles may not be enough to capture the attention of buyers in today's market. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.
Ethically challenged marketers are a dime a dozen in today's economy. Most profitable heating and ventilating contractors businesses avoid marketing tactics that exploit their customers. Ethics are especially important in direct marketing. By relying on trusted list provider, you can ensure that your lists are accurate and are consistent with standard industry protocols.
You've seen the contest concept in action, even if it wasn't used in a heating and ventilating contractors business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. However, a contest is not a no-risk marketing option. Like anything else, poor execution can foil your attempts to improve your business's market presence. That's why heating and ventilating contractors businesses invest time and resources to create contests they can count on to achieve desired outcomes.
Why Branding Matters
A good brand has value for both your balance sheet and earnings statement. It's a fact: A heating and ventilating contractors business has brand characteristics. Some brands struggle to achieve recognition with consumers while others seem to be quickly embraced by the marketplace. Companies that incorporate brand positioning into their normal marketing routines gradually accumulate higher brand values and are rewarded by consumers.
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