October 25, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Hides and Furs Business

Promotional tactics for hides and furs businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.

For a hides and furs business, a great business model doesn't guarantee solid revenues.

Advances in technology and the marketplace itself have made it necessary for businesses to stay on top of the latest trends and strategies. The consistent application of solid marketing principles is one of the few business requirements that has stayed the same.

Media Monitoring

Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. But how do you go about measuring your brand's marketing footprint in geographic and demographic sectors? Fortunately, media monitoring has the ability to give your hides and furs business a sense of market presence and other variables that are difficult to quantify. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.

Customer Awareness

Many of the highest performing hides and furs businesses go out of their way to maintain clear channels of communication with their customers. Consequently, market analysis has become a business priority. Why? Because without a thorough understanding of buyer mindsets, it is impossible to accurately predict which tactics will deliver results. By improving market awareness, small companies can often establish more meaningful customer connections than their competitors.

Discounts

Most consumers respond positively to discounts whether they are perceived or real; hides and furs business consumers fit the pattern and factor discounts into their spending decisions. The power of a great discount is its ability to convince buyers that are receiving special treatment, a deal that isn't ordinarily available. Due to the market intelligence of buyers in the hides and furs business world, you won't get far with discounts unless you communicate clear value. For better results, consider rotating the products you discount to incentivize customers to monitor your marketing channels.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in hides and furs businesses, you might find these additional resources to be of interest.

Selling a Hides and Furs Business

Phone Book Ads

Yellow Pages Advertising


Conversation Board

Did you find our tips for marketing a hides and furs business to be useful? Is there anything we forgot to mention? If so, we would love to hear your comments, questions and tips on this topic.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Hides & Furs Business?

For those who want to open a hides and furs business, here are some more appropriate better resources for you:

How to Start a Hides & Furs Business

Do You Offer Products or Services to Hides & Furs Businesses?

If you consider hides and furs businesses to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Hides and Furs Businesses

Mailing Lists for Hides and Furs Businesses

More Marketing Guides

If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary