May 27, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Holding Companies Business

Marketing a holding companies business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.

Marketing is much more than classified ads, business cards, and brochures.

What to know the characteristics that distinguish leading holding companies businesses from the competition? It's strong messaging. And if your marketing vehicles aren't crystal clear, you could become a casualty of the marketplace.

Market Segmentation

In today's environment, it's impossible to market a holding companies business without a market segmentation strategy. Although segmentation can be based on a variety of criteria, it's most commonly used to identify geographic or demographic groups within the marketplace.

Filtered mailing lists facilitate market segmentation by focusing your resources on customers within your segment. The best list providers are equipped to accommodate various segments for contained within your holding companies business promotional efforts.

Remember the Importance of Signage

Effective signage gives your brand constant exposure in its geographic market. Despite the fact that holding companies businesses come in all shapes and sizes, signage can be used by any holding companies business to communicate the company's value to their customers. Visibility, branding elements and other considerations are all factors in the design and size of your operation's business signage.

Given the fact that signage in holding companies businesses is unlike the signage for other types of businesses, avoid glossing it over as an afterthought. Talk with somebody who knows a lot about business signage advice and get their input before you create new business signs.

Coupons

Think you know all there is to know about coupling? Maybe not, at least when it comes to using coupons for holding companies business promotions. Traditionally, coupons have been limited to print ad distributions. These days, coupon programs have expanded to include electronic coupons distributed through social media and redeemed via a mobile device. Many holding companies business marketers combine coupons with targeted messaging and purchase incentives. If you aren't familiar with coupon marketing, navigating the creation of the fine print can be challenging. Consult a marketing professional for guidance.

More Articles on Marketing

We would like to share these additional resources with you.

Selling a Holding Companies Business

Yellow Pages Advertising


Conversation Board

Good advice often comes from your peer business owners. Do you have any tips or advice on marketing a holding companies business? We'd love it if you could share them by posting a comment below. What marketing tactics work well for you?


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Holding Companies Business?

For those who want to open a holding companies business, here are some more appropriate better resources for you:

Starting a Holding Companies Business

Do You Offer Products or Services to Holding Companies Businesses?

If you consider holding companies businesses to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Holding Companies Businesses

Mailing Lists for Holding Companies Businesses

More Guides on Marketing a Business

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary