October 24, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Advice

 

Marketing a Holiness Churches Business

Marketing a Holiness church isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.

There are no shortcuts to success in marketing a Holiness church. Industry leaders faithfully adhere to a set of foundational marketing principles.

In general, good business owners make good marketers. However, the most visible brands are always on the lookout for the marketing tactics competitive Holiness churches utilize in the marketplace.

Customer Awareness

Top Holiness churches go out of their way to maintain clear channels of communication with their customers. Consequently, market analysis has become a business priority. More often than not, failure to maintain a robust connection with the marketplace translates into poor brand recognition and lackluster sales. In our experience, market awareness is an equalizer, giving smaller brands greater horsepower in the marketplace.

Email Campaigns

Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. In many Holiness churches, the real challenge is compiling a substantive quantity of qualified email addresses. Premium mailing list providers can mitigate the cost and hassle of in-house list generation. More importantly, providers typically give business owner an assurance that their lists are accurate and up-to-date.

Loss Leaders

The majority of Holiness churches understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. The key is to know your profit margins and use loss leader pricing to undercut the competition in targeted product categories. For the majority of Holiness churches, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

More Marketing Tips and Related Articles

Given your interest in marketing and in Holiness churches, you might find these additional resources to be of interest.

Marketing Strategy Examples

Selling a Holiness Churches Business


Conversation Board

The art of marketing Holiness churches is vast. Send us your tips, advice, comments and questions, and let's continue the conversation!


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Considering Starting a Holiness Church?

For tips on how to start a Holiness church, here are some more appropriate better resources for you:

Starting a Holiness Church

Do You Offer Products or Services to Holiness Churches?

If you consider Holiness churches to be sales prospects, there's more useful information for you elsewhere on our site. Try these instead:

Selling to Holiness Churches Businesses

Mailing Lists for Holiness Churches Businesses

More Guides on How to Market a Company

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary