It's a misconception that small businesses can't compete with larger companies when it comes to marketing.
Staying on track requires attention to detail and a commitment to foundational marketing principles.
There is no substitute for being able to speak convincingly about your products in a holistic health business. Small product details translate into key value propositions which are critical for distinguishing a holistic health business in the marketplace. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.
Technology is changing the way small businesses market their products and brands. The on-ramp for using technology to promote your holistic health business is also the anchor point for your technological strategy: A company website. A shoddy, thrown-together website is a net loss for your organization. To compete online, your website has to contain features and design elements that encourage visitors to drill deeper and incorporate the site into their online routines. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.
Cost is an issue in marketing a holistic health business. For direct mailing campaigns and other strategic initiatives, it's hard to argue with the ROI you receive from updated mailing lists provided by the industry's leading list vendors. Good mailing lists are money in the bank; they deliver leads, revenue and most importantly, new customers.
But mailing lists aren't the only way you can reduce costs. Most accounting software solutions have features that allow you to track costs in multiple expense categories and receive alerts when expenses suddenly swing outside of normal parameters.
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