Niche Marketing Strategies
Marketing a Holistic Health Practice
Promotional tactics for holistic health practices are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.
We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.
Strategic marketing tactics can help small holistic health practices stand toe-to-toe with the rest of the market. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
Do We Really Need A Logo?
Having a strong logo for a holistic health practice is a critical consideration. We live in a visual world and logos are tangible expressions of your organization's key messages. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.
Building A Community Around Your Brand
Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Whether they realize it or not holistic health practices need to do a better job connecting with their customers. To establish a solid community base, you may want to begin with a direct mail campaign using mailing lists obtained through top-end list providers. Using these lists, you can perform a direct mail initiative to invite prospects to participate in online brand community mechanisms.
If circumstances allow it, a contest can be an effective tactic for a holistic health practice. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why holistic health practices invest time and resources to create contests they can count on to achieve desired outcomes.
Share this article
Additional Resources for Entrepreneurs