October 23, 2020  
 
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Marketing a Home Improvement and Maintenance Business

You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a home improvement and maintenance business. We have the information you need to create a nimble, yet effective marketing strategy for your business.

A single characteristic divides today's best home improvement and maintenance businesses from companies at the bottom of the food chain.

Business savvy entrepreneurs usually have a solid foundation in marketing. But to achieve your goals, there are some other things you'll also need to learn about marketing a home improvement and maintenance business.

Competitive Awareness

Do you have a new marketing idea that will transform your industry? Don't be so sure - at least not until you have explored what the competition is doing. We appreciate innovative tactics. But when innovation causes you to abandon message streams that are trafficked by similar home improvement and maintenance businesses, you may not have all of the information you need to make an informed marketing decision. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.

Marketing Ethics

Some marketing strategies may be effective, but don't make the grade in the area of ethics. Successful home improvement and maintenance businesses run tight ships, governed by a code of ethics that treats customers like true partners. When it comes to direct mail, it's important to know the source of your contacts. To maintain compliance with ethical standards, we recommend outsourcing list generation to reputable providers.

Company Website

Technology is changing the way small businesses market their products and brands. The on-ramp for using technology to promote your home improvement and maintenance business is also the anchor point for your technological strategy: A company website. A functional and attractive company website is no longer an option for businesses with a long-term outlook. Content, architecture, and features are important consideration when creating a website. But you will also need to consider how you will attract visitors to your site and what you will do with them once they are there -- and that means you'll need to include SEO and conversion path considerations in the web design process.

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Conversation Board

The home improvement and maintenance business industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


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