October 24, 2020  
 
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Marketing a Horse Care and Management Business

It's becoming more and more difficult for horse care and management businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.

The marketing model for a horse care and management business is a case study in business evolution, with innovative tactics and techniques being rolled out on a continuous basis.

By leveraging today's best marketing techniques, any horse care and management business can achieve greater marketing dominance through strategic marketing and robust value messaging

Promotional Calendars

Sloppy marketing programs have no place in growing horse care and management businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.

Hiring A Marketing Firm

Sooner or later, most horse care and management business owners consider outsourcing their promotional and advertising functions to a professional marketing firm. Unless you have a marketing background, you won't be able to touch the ROI you'll receive from a professional firm. Once you decide to hire a professional marketing firm for your horse care and management business, it's important to find a firm with proven experience in the industry. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.

Discounts

Discounts drive purchasing decisions, and horse care and management business consumers fit the pattern and factor discounts into their spending decisions. The power of a great discount is its ability to convince buyers that are receiving special treatment, a deal that isn't ordinarily available. But in the horse care and management business sector, you won't get far with discounts unless you communicate clear value. For better results, consider rotating the products you discount to incentivize customers to monitor your marketing channels.

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What challenges have you experienced in marketing your horse care and management business? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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