October 26, 2020  
 
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Marketing a Horse Farm Building and Construction Business

Small and medium size horse farm building and construction businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

Wondering how to market your horse farm building and construction business? Unfortunately, there is a fine line between capturing buyers' attention and blending into the background.

Strategic marketing tactics can help small horse farm building and construction businesses scale their visibility with consumers. What small companies lack in resources, they can make up for in marketing intelligence and expertise.

Email Campaigns

Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. So if you can deliver messaging to your customers' inboxes, the likelihood it will be seen and read by a large percentage of recipients is extremely high. For the majority of horse farm building and construction businesses, the real challenge is compiling a substantive quantity of qualified email addresses. If you're working under a tight deadline or can't afford the time to create lists in-house, consider purchasing email lists from premium providers.

Loss Leaders

Like many businesses, horse farm building and construction businesses frequently sell specific products at ridiculously low margins to boost traffic and new customer acquisition. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of horse farm building and construction businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. With adequate preparation, a loss leader promotion can be publicized through all of your company's marketing channels, including the company website.

Industry Resources

Inexperience and a lack of industry connections have an isolating effect on owners of a horse farm building and construction business. An awareness of industry resources can mitigate the isolation of ownership and result in a more stable (and more productive) leadership experience. Trade associations, business networks, and other venues usually offer resources to help you improve your marketing skills. If possible, establish a mentoring relationship with an experienced industry veteran.

More Articles on Marketing

Ready to learn more? You may find these additional resources to be of interest.

Marketing Budgets

Selling a Horse Farm Building and Construction Business

Magazine Advertising


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There's more to discuss that we can cover in a single article. If you have any additional comments or questions, please let us know. We'd also appreciate if you let others know what you've tried as far as marketing goes and how it worked out for you.


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