November 27, 2020  
 
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Marketing a Horse Riding& Instruction School

A profitable horse riding school is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.

For every horse riding school success story, there multiple horse riding schools struggling to survive.

It's not hard to convince most business owners that marketing plays a vital role in strategic planning. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a horse riding school at the top of the heap.

Public Relations Strategies

Public relations is more subtle, but no less powerful than a full-blown marketing push. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.

Hiring A Marketing Firm

Eventually nearly all horse riding school operations turn to marketing firms for guidance. Unless you have a marketing background, you won't be able to touch the ROI you'll receive from a professional firm. Cost is a consideration, but if you're thinking about hiring a marketing firm for your horse riding school, experience should trump other considerations. Additionally, you'll want to make sure that the firm you hire is familiar with how technology is being used to forge connections with customers in your market niche.

Newsletters

A good newsletter can set your company apart from your competitors and scale up your industry presence. Blatant marketing messages aren't appropriate in newsletters because they don't communicate informational value to your customers. Instead, your newsletter should contain industry news, product use tips, and other content that captures your customers' attention. These days, horse riding schools to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).

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Given your interest in marketing and in horse riding schools, you might find these additional resources to be of interest.

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Selling a Horse Riding& Instruction School


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