May 28, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Horse Transportation Business

Trying to market a horse transportation business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.

Marketing is a tricky business discipline, especially for inexperienced entrepreneurs who possess more enthusiasm than expertise.

Simplistic promotional techniques can't penetrate the clutter of the current marketplace. You'll also need to incorporate creativity, common sense, and flawless execution into your marketing routines.

Bundling

Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Bundling is a tried and true method for marketing value concepts. Instead of presenting buyers with a single product offering, you can combine multiple product offerings into a package deal. If you have never bundled before, take out word for it - most horse transportation businesses can leverage bundling to improve sales and attract new customers to the brand. Since the bundling concept is based on discounts, consumers expect to pay less for the bundle than they would if they were to buy the products separately, so you'll need to make sure your bundle offers real value to buyers.

Media Monitoring

Many marketing techniques are easy to evaluate. For example, if you buy a mailing list and conduct a direct mail campaign, you should have little difficulty measuring the campaign's effectiveness and ROI. But how do you go about measuring your brand's marketing footprint in geographic and demographic sectors? With the help of marketing professionals, media monitoring can provide up-to-date assessments of the amount of influence your horse transportation business has in the public sphere. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.

Strategic Partnerships

When multiple interests join together in a strategic partnership, they gain horse transportation businesses avenues for combining the power of their marketing dollars and messaging with suppliers of complementary products. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.

More Marketing Tips and Related Articles

Based on your interests, we think you may find these additional resources to be of interest.

Advertising in Newspapers

Selling a Horse Transportation Business

Television Advertising Costs


Conversation Board

Do you have any more tips about marketing horse transportation businesses? If so, submit your comments and suggestions so other business owners can learn from your experience.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Do You Plan on Opening a Horse Transportation Business In the Near Future?

For tips on how to start a horse transportation business, these resources provide helpful advice:

Starting a Horse Transportation Business

Do You Offer Products or Services to Horse Transportation Businesses?

If you want information on how to sell to horse transportation businesses, this isn't the ideal place for you on our site. Try these instead:

Selling to Horse Transportation Businesses

Mailing Lists for Horse Transportation Businesses

More Marketing Guides

If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary