The struggle to find the right marketing mix is never-ending in a profit-oriented small business. But there is one trait that stands out above all the rest in terms of its ability to deliver marketing success.
Customer loyalty isn't what it used to be. With cost concerns becoming more important to buyers, value messaging is rising to the fore as a strategic marketing priority.
The overall effectiveness of marketing and promotions boils down to the return you receive for your investment. You can't afford to waste money on ineffective tactics for your horse and livestock trailer dealers business.
Mailings and other direct B2C/B2B channels can deliver decent ROI, but only if the lists are accurate, up-to-date and targeted to your market segment. For filtered and sorted mailing lists, you'll want to work with one of the direct mail industry's leading list providers.
Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. In a horse and livestock trailer dealers business, buzz is a critical consideration in the marketing mix. To encourage marketplace conversations, you'll need to equip consumers with the tools they need to create meaningful brand dialogues. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.
You've seen the contest concept in action, even if it wasn't used in a horse and livestock trailer dealers business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why horse and livestock trailer dealers businesses don't take contests lightly, but treat them with the same level of respect as any other marketing campaign.
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