For a horses and equines business, a great business model doesn't guarantee solid revenues.
Concerned about customer loyalty? Producing high quality products isn't enough to lure customers back to your business. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.
Smartphones have added a new wrinkle to small business marketing. Consumers seem especially keen on using mobile devices for geolocational shopping. If you are a horses and equines business owner, smartphone geolocation opens the door to new opportunities in brand and product promotion. Talk to a professional marketing firm about how you can tap into geolocational resources as a way to draw mobile consumers to your products. There are many ways to influence consumers through mobile GPS. However, in its simplest form, geolocational marketing enables consumers to identify a horses and equines business when they are in the vicinity.
Improving Customer Loyalty
You've heard that it's less expensive to retain a current customer than it is to acquire a new one, right? For horses and equines businesses, customer acquisition can be achieved by tapping into the resources of third-party mailing list providers. However, customer acquisition will only get you so far. To achieve revenue growth, you'll need to combine customer acquisition channels with strategies and mechanisms designed to transform new customers into followers and hopefully, brand advocates.
Inexperience and a lack of industry connections have an isolating effect on owners of a horses and equines business. Although there is a tendency to believe that the challenges you face are unique to your business, your competitors face many of the same marketing hurdles and obstacles. To overcome those obstacles, you'll need to tap into industry resources. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.
We would like to share these additional resources with you.
For tips on how to start a horses and equines business, these resources provide helpful advice:
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