Niche Marketing Strategies
Marketing a Household Goods Moving and Storage Business
Marketing plays a central role in any company. But when it comes to a household goods moving and storage business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.
We recognize that the best household goods moving and storage business leaders are skilled marketers. But what does it take to become a skilled marketer in this market sector?
A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of household goods moving and storage business marketing success.
Expand Your Advertising Options
Take a look around the industry. Chances are, you'll see companies using a vast array of advertising vehicles to communicate brand messages. When it comes to household goods moving and storage businesses, dwelling in the past isn't an option. It's time to get onboard with the marketing trends that are delivering results throughout the industry. These days, household goods moving and storage businesses get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base. In general, if your competitors know more about promoting their business online than you, you may lose market share.
Sponsorships
Event and team sponsorships are a proven method for raising the public profile of household goods moving and storage businesses. In many cases, the most effective sponsorships are those that occur over a period of time rather than being limited to a one-off event. The key is to limit sponsorships to events that are attended by people who are regular household goods moving and storage business patrons. Community-wide events have value, but to maximize marketing impact, you'll need to pick and choose the events your business supports.
Mailings
It makes sense for household goods moving and storage businesses to participate in direct marketing. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Are vendor-provided mailing lists worth the investment? We think so. But the real value is that the quality of the contacts contained in a premium mailing list can be the catalyst for long-term customer relationships.
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