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Marketing a Humane Societies Business

The task of promoting a humane societies business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?

For every humane societies business success story, there many more humane societies businesses calling it quits.

Time and time again, we see ingenuity, hard work, and industry knowledge as the deciding factors for humane societies business profitability.

Social Media Monitoring

The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. All humane societies businesses are especially vulnerable to negative exposure through social media. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.

ROI

Good marketing is expensive. You can't afford to waste money on ineffective tactics for your humane societies business.

Mailings and other direct B2C/B2B channels can deliver decent ROI, but only if the lists are accurate, up-to-date and targeted to your market segment. For filtered and sorted mailing lists, you'll want to work with one of the direct mail industry's leading list providers.

Advertise More Effectively

Advertising options come and go. The marketing channel that was hot last year may no longer be effective and has been replaced by yet another can't miss marketing alternative. When it comes to humane societies businesses, it is mission critical to identify the advertising vehicles that are most likely to meet the specific marketing goals your business is facing right now. These days, humane societies businesses get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base. In general, if your competitors know more about promoting their business online than you, you may lose market share.

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