June 7, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Jamaican Restaurant

At Gaebler, we've seen what great marketing can do for a small business. But if you own a Jamaican restaurant, exceptional marketing may well be the determining factor in your long-term survival and success.

It's clear that exceptional Jamaican restaurant entrepreneurs tend to possess solid marketing skills. Yet in this industry, the characteristics of able marketers aren't always obvious.

Staying on track requires attention to detail and a commitment to foundational marketing principles.

Competitive Awareness

Good marketing begins with an awareness of what your competitors are doing to attract customers and stir up sales. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other Jamaican restaurants, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.

Managing Negative Publicity

Negative publicity is never easy to deal with, especially for Jamaican restaurants. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy Jamaican restaurants work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.

Sponsorships

Event and team sponsorships are a proven method for raising the public profile of Jamaican restaurants. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. A strategic sponsorship targets actual Jamaican restaurant patrons. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.

More Marketing Tips and Related Articles

Given your interest in marketing and in Jamaican restaurants, you might find these additional resources to be of interest.

Magazine Advertising

Selling a Jamaican Restaurant

Getting a Toll Free Number

Television Advertising Costs


Conversation Board

What tactics have you used to market your Jamaican restaurant? We enjoy getting feedback and questions from you. Please post your thoughts below.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Jamaican Restaurant?

For tips on how to start a Jamaican restaurant, here are some more appropriate better resources for you:

Starting a Jamaican Restaurant

Do You Offer Products or Services to Jamaican Restaurants?

If you want information on how to sell to Jamaican restaurants, this isn't the ideal place for you on our site. Try these instead:

Selling to Jamaican Restaurants

Mailing Lists for Jamaican Restaurants

More Marketing Guides

If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary