It's clear that exceptional Jamaican restaurant entrepreneurs tend to possess solid marketing skills. Yet in this industry, the characteristics of able marketers aren't always obvious.
Staying on track requires attention to detail and a commitment to foundational marketing principles.
Good marketing begins with an awareness of what your competitors are doing to attract customers and stir up sales. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other Jamaican restaurants, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
Managing Negative Publicity
Negative publicity is never easy to deal with, especially for Jamaican restaurants. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy Jamaican restaurants work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
Event and team sponsorships are a proven method for raising the public profile of Jamaican restaurants. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. A strategic sponsorship targets actual Jamaican restaurant patrons. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.
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