June 4, 2020  
 
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Marketing a Janitorial Equipment and Supplies Business

Promotional tactics for janitorial equipment and supplies businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.

A single characteristic divides today's best janitorial equipment and supplies businesses from the ones that are struggling to keep the doors open.

In general, good business owners make good marketers. However, the most visible brands are always on the lookout for the marketing tactics competitive janitorial equipment and supplies businesses have incorporated into their marketing plans.

Competitive Awareness

Competitive awareness is the starting point for creativity in marketing. We appreciate innovative tactics. But when innovation causes you to abandon message streams that are trafficked by similar janitorial equipment and supplies businesses, it could be a sign that you're out of touch with the marketplace. Many businesses find it useful to hire a professional marketing firm to help them evaluate the competitive landscape and devise strategies to exploit competitors' weaknesses.

ROI

Good marketing is expensive. You can't afford to waste money on ineffective tactics for your janitorial equipment and supplies business.

Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.

Geolocational Marketing

Smartphones have added a new wrinkle to small business marketing. Consumers seem especially keen on using mobile devices for geolocational shopping. Since you're a janitorial equipment and supplies business owner, geolocational features can be a powerful weapon in your marketing arsenal. Talk to a professional marketing firm about how you can tap into geolocational resources as a way to draw mobile consumers to your products. At a minimum, your business should be including on online directories that alert consumers to a janitorial equipment and supplies business in their immediate area.

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Conversation Board

There's more to discuss that we can cover in a single article. If you have any additional comments or questions, please let us know. We'd also appreciate if you let others know what you've tried as far as marketing goes and how it worked out for you.


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Ready to Start Your Own Janitorial Equipment & Supplies Business?

For tips on how to start a janitorial equipment and supplies business, these resources provide helpful advice:

Starting a Janitorial Equipment & Supplies Business

Do You Offer Products or Services to Janitorial Equipment & Supplies Businesses?

If you consider janitorial equipment and supplies businesses to be sales prospects, this isn't the ideal place for you on our site. Try these instead:

Selling to Janitorial Equipment and Supplies Businesses

Mailing Lists for Janitorial Equipment and Supplies Businesses

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