A single characteristic divides today's best janitorial equipment and supplies businesses from the ones that are struggling to keep the doors open.
In general, good business owners make good marketers. However, the most visible brands are always on the lookout for the marketing tactics competitive janitorial equipment and supplies businesses have incorporated into their marketing plans.
Competitive awareness is the starting point for creativity in marketing. We appreciate innovative tactics. But when innovation causes you to abandon message streams that are trafficked by similar janitorial equipment and supplies businesses, it could be a sign that you're out of touch with the marketplace. Many businesses find it useful to hire a professional marketing firm to help them evaluate the competitive landscape and devise strategies to exploit competitors' weaknesses.
Good marketing is expensive. You can't afford to waste money on ineffective tactics for your janitorial equipment and supplies business.
Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.
Smartphones have added a new wrinkle to small business marketing. Consumers seem especially keen on using mobile devices for geolocational shopping. Since you're a janitorial equipment and supplies business owner, geolocational features can be a powerful weapon in your marketing arsenal. Talk to a professional marketing firm about how you can tap into geolocational resources as a way to draw mobile consumers to your products. At a minimum, your business should be including on online directories that alert consumers to a janitorial equipment and supplies business in their immediate area.
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