For every Jehovah's Witness church success story, there multiple Jehovah's Witness churches struggling to survive.
Ready for some marketing advice that will help you grow your business? The most successful Jehovah's Witness churches achieve market dominance through the careful execution of deliberate strategies. The inclusion of innovative tactics and techniques is important, but the consistent application of sound marketing principles may be the most important factor in raising your brand's visibility with buyers.
You've seen the contest concept in action, even if it wasn't used in a Jehovah's Witness church. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why Jehovah's Witness churches outsource their contests to professional marketers as a way of minimizing risk and achieving the highest possible return from their promotional dollars.
Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. The difficulty comes when you are tasked with quantifying market presence and brand influence. To gauge brand reputation and presence, many Jehovah's Witness churches turn to media monitoring. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.
When multiple interests join together in a strategic partnership, they gain Jehovah's Witness churches economies of scale, not to mention a larger promotional footprint. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.
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