June 7, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Jewish Book Shop

Trying to market a Jewish books business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.

For every Jewish books business winner, there are a dozen other Jewish books businesses struggling to survive.

Great marketing translates into higher visibility and a larger customer base. But in a zero-sum economy, there are winners and losers -- and here are some of the things that will help keep your Jewish books business at the top of the heap.

Contests

You've seen the contest concept in action, even if it wasn't used in a Jewish books business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. But contests aren't all fun and games. Poorly run contests can open your business up to claims of impropriety and even legal action. That's why Jewish books businesses outsource their contests to professional marketers as a way of minimizing risk and achieving the highest possible return from their promotional dollars.

Building A Community Around Your Brand

Social media is an up and coming marketing channel, primarily because it coalesces a community around brands. Whether they realize it or not Jewish books businesses are struggling to find ways to communicate directly with customers - and for businesses, that's the whole point of maintaining an active presence in social media. To establish a solid community base, you may want to begin with a direct mail campaign using mailing lists obtained through top-end list providers. Using these lists, you can perform a direct mail initiative to invite prospects to participate in online brand community mechanisms.

Staffing Expertise

Right out of the gate, you are going to have to make an informed decision about who will be responsible for marketing your product offerings and your brand. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. As a way to improve performance and time management, owners of Jewish books businesses enlist the assistance of external marketing professionals. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.

More Marketing Tips and Related Articles

Given your interest in marketing and in Jewish books businesses, you might find these additional resources to be of interest.

Radio Advertising Rates

Marketing Programs

Marketing Strategy Examples

Selling a Jewish Book Shop


Conversation Board

The art of marketing Jewish books businesses is vast. Send us your tips, advice, comments and questions, and let's continue the conversation!


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Jewish Book Shop?

For tips on how to start a Jewish books business, these resources provide helpful advice:

How to Start a Jewish Book Shop

Do You Offer Products or Services to Jewish Book Shop?

If you consider Jewish books businesses to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Jewish Book Shop

Mailing Lists for Jewish Book Shop

More Guides on Marketing a Business

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary