June 7, 2020  
 
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Marketing a Juicers Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a juicers business, exceptional marketing may well be the determining factor in your long-term survival and success.

If you are a business leader who sees marketing as a path to give your juicers business a competitive advantage you're not alone.

Concerned about customer loyalty? Producing high quality products isn't enough to lure customers back to your business. With cost concerns becoming more important to buyers, value messaging is rising to the fore as a strategic marketing priority.

Hiring A Marketing Firm

Sooner or later, most juicers business operations turn to marketing firms for guidance. In this industry, marketing is all about outcomes, and marketing firms consistently deliver better results than in-house personnel for whom marketing is a secondary role. Does a marketing firm cost money? Sure, but not as much as you may think. When it's time to look for a marketing firm to represent your juicers business, the first thing to look for is marketing experience. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.

Marketing Ethics

Ethically challenged marketers are a dime a dozen in today's economy. Most profitable juicers businesses subscribe to a strict ethical marketing code, even when competitors intentionally mislead customers with exaggerated claims and falsehoods. When it comes to direct mail, it's important to know the source of your contacts. To maintain compliance with ethical standards, we recommend outsourcing list generation to reputable providers.

Directories

A directory listing may be one of the best ways to increase the visibility of a juicers business. Directory selection is often dictated by the market when promoting juicers businesses to market segments. Paid directory listings are gaining steam in some sectors. But paid listings don't necessarily translate into better results - many free directories have just as much firepower as premium ones. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.

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Given your interest in marketing and in juicers businesses, you might find these additional resources to be of interest.

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Have something to add on this topic? We're always interested in hearing about new strategies for marketing to juicers businesses, and we welcome your feedback, tips, and questions!


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