Niche Market Marketing Tips
Marketing a Junk Dealership
At Gaebler, we've seen what great marketing can do for a small business. But if you own a junk dealership, exceptional marketing may well be the determining factor in your long-term survival and success.
For a junk dealership, the line between success and failure is based on more than the execution of core competencies.
The marketplace is constantly shifting to accommodate consumer demand and that means businesses need to adapt their marketing requirements accordingly. The consistent application of solid marketing principles is one of the few business requirements that has stayed the same.
Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. As a way to improve performance and time management, owners of junk dealerships it makes sense to hire a firm to handle the creation and execution of your marketing strategy. Outsourcing is less expensive than maintaining an internal marketing unit and it ensures that your company's marketing plan receives the attention it deserves.
Technology is changing the way small businesses market their products and brands. The on-ramp for using technology to promote your junk dealership is also the anchor point for your technological strategy: A company website. Although many businesses have a website, a poorly designed and unnavigable website is worse than having no web presence at all. Your site is a representation of your business; it needs to convey the same professional appearance and functionality as you expect from any other sales and marketing asset. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.
A niche marketing approach is a good fit for small businesses, particularly junk dealerships trying to establish a larger footprint in a targeted market segment. By pursuing a niche strategy, you can increase ROI by funneling resources toward the customers who are most likely to buy your products.
Furthermore, niche marketing means tailoring resource acquisitions to the needs of your market segment. For example, top providers can focus mailing lists to the specific requirements of your market niche.
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