June 4, 2020  
 
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Marketing a Kennel

The key to success in marketing a kennel is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.

A snazzy logo, glossy brochure and must-have brand merchandise mean nothing apart from a robust marketing strategy.

By leveraging today's best marketing techniques, any kennel owner can rise to the challenge and create a marketing plan that highlights the value of their business and product offerings

Leveraging Print Ads

Print advertising has been a marketing staple for kennels. In the digital age, print advertising's influence has been under attack from new media technologies and an expanded range of marketing channels. Even though the Internet has challenged the position print ads once held in marketing circles, you can still realize substantial gains from marketing your kennel in printed media. These days, the key to effective print advertising is to align the publication with your business goals and ROI requirements.

Multichannel Marketing Strategies

Are you up to speed on the multichannel marketing concept?. Since modern buyers access information about products and services through a broad range of media streams and information outlets, businesses need to communicate through multiple marketing channels.

In today's marketplace, it simply isn't possible for kennels that funnel the bulk of their resources toward a single marketing channel to remain competitive. In practice, multichannel means embracing a mixture of online and offline message pipelines, based on the places your customers go for information. The acquisition of reliable mailing lists from proven providers can expedite the transition, but ultimately your efforts to go multichannel may require the assistance of a marketing professional.

Staffing Expertise

An effective marketing strategy meticulously delegates tasks to capable stakeholders. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. As a way to improve performance and time management, owners of kennels it makes sense to hire a firm to handle the creation and execution of your marketing strategy. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in kennels, you might find these additional resources to be of interest.

Selling a Kennel

Yellow Pages Advertising


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Still have questions about marketing a kennel? No problem! We always welcome feedback and we'll do our best to respond to your questions.


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For tips on how to start a kennel, these resources provide helpful advice:

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