January 25, 2021  
 
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Marketing a Kitchen Cabinet Refacing and Refinishing Business

The task of promoting a kitchen cabinet refacing and refinishing business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?

If you are a business leader who sees marketing as a path to give your kitchen cabinet refacing and refinishing business a larger market presence you're not alone.

Business savvy entrepreneurs usually have a solid foundation in marketing. Unfortunately, it's takes more than a basic business mindset to achieve total market visibility. You will also have to become a student of specific marketing strategies for a kitchen cabinet refacing and refinishing business.

Generating Buzz

Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. When you're promoting a kitchen cabinet refacing and refinishing business, meaningful brand conversations have the ability to transform the impact of your marketing efforts. Businesses that target brand discussions need to be active partners in dialogue. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.

Loss Leaders

The majority of kitchen cabinet refacing and refinishing businesses frequently sell specific products at ridiculously low margins to boost traffic and new customer acquisition. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of kitchen cabinet refacing and refinishing businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

Niche Marketing

Niche marketing is strategy that focuses on a subsection of the larger market. This can be especially useful for kitchen cabinet refacing and refinishing businesses trying to establish a larger footprint in a targeted market segment. Niche marketing isn't new. It's been around for years and has proven to be most effective for firms that understand their key strengths and core audience.

Many companies facilitate niche marketing by providing specialty mailing lists. These lists are targeted and filtered, and deliver greater focus to your company's direct mail campaigns. Specialty mailing lists from top-rate providers take the niche concept a step further by giving you measured insights about consumer behaviors within the niche.

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What challenges have you experienced in marketing your kitchen cabinet refacing and refinishing business? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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For those who want to open a kitchen cabinet refacing and refinishing business, these resources provide helpful advice:

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