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Marketing My Business

Marketing a Kitchen Equipment Refinishing Business

The value and earning capacity of a kitchen equipment refinishing business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

Still looking for a way to effectively market your kitchen equipment refinishing business? Although there is no single way that's right to market in this industry, there are a lot of wrong ways.

Marketing increases the brand footprint of a kitchen equipment refinishing business using a carefully crafted mix of techniques and tactics.

Product Knowledge

Are you intimately familiar with your brands' product line? You better be if you're marketing a kitchen equipment refinishing business. Small product details translate into key value propositions which are critical for distinguishing a kitchen equipment refinishing business from the rest of the field. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.

Company Website

Without the right technological tools, your business is on the fast track to failure. The technological entry point for your kitchen equipment refinishing business is to create a high-quality business website. Although many businesses have a website, a poorly designed and unnavigable website is worse than having no web presence at all. Your site is a representation of your business; it needs to convey the same professional appearance and functionality as you expect from any other sales and marketing asset. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.

Measurement & Evaluation

Performance is the ultimate measure of quality. You can improve the quality of your B2B and B2C efforts by considering professional mailing lists provided by established vendors. That's just one of the ways kitchen equipment refinishing businesses can achieve greater returns from their marketing initiatives. However, there are no substitutes for measurement and evaluation mechanisms. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Given the importance of measurement and evaluation, kitchen equipment refinishing businesses frequently go outside of the organization for expertise.

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