Marketing My Business
Marketing a Kosher Catering Business
Marketing a Kosher catering business can be a daunting task for new entrepreneurs. But with consumer demand on the rise, marketing skills are becoming increasingly important for Kosher catering business owners and managers.
Marketing is a tricky business discipline, especially for inexperienced entrepreneurs who possess more enthusiasm than expertise.
Marketing increases the brand footprint of a Kosher catering business using a carefully crafted mix of techniques and tactics.
Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For a Kosher catering business, meaningful brand conversations have the ability to transform the impact of your marketing efforts. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.
There is nothing insignificant about marketing collateral. Even small pieces of marketing content, from business cards to product sheets, say something about your Kosher catering business. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. Collateral distributed through direct mail channels realizes its highest return when it is paired with an updated mailing list from a top mailing list vendor. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your Kosher catering business's investment in collateral will be pointless.
Will Rogers said, "You can lead a horse to water, but you can't make him drink. However, you can put salt in his food." That's kind of how viral marketing works. By including viral elements in a campaign for a Kosher catering business, the hope is that your brand and product line will take on viral qualities. Although you have little control over whether or not your products go viral, there are things you can do to nurture your brand's viral capacity. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.
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