January 24, 2021  
 
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Marketing a Laminated Structural Products Business

Marketing a laminated structural products business can be a daunting task for new entrepreneurs. But with consumer demand on the rise, marketing skills are becoming increasingly important for laminated structural products business owners and managers.

Still looking for a way to effectively market your laminated structural products business? It's hard to get your messages heard through the industry's noise.

Top performers habitually integrate sound marketing concepts with market demands.

ROI

Good marketing is expensive. You can't afford to waste money on ineffective tactics for your laminated structural products business.

Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.

Bundling

Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Most laminated structural products businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Since the bundling concept is based on discounts, consumers expect to pay less for the bundle than they would if they were to buy the products separately, so you'll need to make sure your bundle offers real value to buyers.

Industry Resources

Inexperience and a lack of industry connections have an isolating effect on owners of a laminated structural products business. An awareness of industry resources can mitigate the isolation of ownership and result in a more stable (and more productive) leadership experience. Trade associations, business networks, and other venues usually offer resources to help you improve your marketing skills. If possible, establish a mentoring relationship with an experienced industry veteran.

More Articles on Marketing

Given your interest in marketing and in laminated structural products businesses, you might find these additional resources to be of interest.

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Selling a Laminated Structural Products Business


Conversation Board

The laminated structural products business industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


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