Marketing Tactics for Niche Markets
Marketing a Landlord Service Bureaus Business
There is little room for error in marketing a landlord service bureaus business in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.
Marketing a landlord service bureaus business has historically adapted to changes in consumer buying patterns and the market itself.
Marketing increases the brand footprint of a landlord service bureaus business using a carefully crafted mix of techniques and tactics.
Email Campaigns
How many people do you know who don't have an email account? Not many. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. In many landlord service bureaus businesses, the real challenge is compiling a substantive quantity of qualified email addresses. Premium mailing list providers can mitigate the cost and hassle of in-house list generation. More importantly, providers typically give business owner an assurance that their lists are accurate and up-to-date.
Loss Leaders
The majority of landlord service bureaus businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. When applied skillfully, a loss leader marketing strategy can lead to overall gains in revenue. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of landlord service bureaus businesses, this approach is most advantageous when it is coupled with a promotion for complementary products or services that are offered at full pricing. With adequate preparation, a loss leader promotion can be publicized through all of your company's marketing channels, including the company website.
Do We Really Need A Logo?
Having a strong logo for a landlord service bureaus business is a critical consideration. We live in a visual world and logos are tangible expressions of your organization's key messages. Creating a unique logo is more difficult than it sounds. In addition to quality design, you need to be concerned about infringing on the proprietary rights of other logos in your industry and throughout the marketplace.
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