Marketing Tactics for Niche Markets
Marketing a Landscape Architect Firm
Looking for innovative ways to market a landscape architect firm? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.
A single characteristic divides today's best landscape architect firms from companies at the bottom of the food chain.
Simplistic promotional techniques can't penetrate the clutter of the current marketplace. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.
Managing Negative Publicity
A certain amount of negative publicity is a given for most landscape architect firms. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. The creation of a quality, crisis PR plan and the adequate preparation of key stakeholders is a requirement for any landscape architect firm interested in controlling negative messages. In a crisis, accurate contact lists can be a lifesaver. A top quality mailing list provider can provide fast turnaround times on up-to-date and filtered lists.
Generating Buzz
Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. When you're promoting a landscape architect firm, meaningful brand conversations have the ability to transform the impact of your marketing efforts. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.
Geolocational Marketing
Androids, iPhones and Blackberries have made mobile technology a must-have resource for today's consumers. Equipped with GPS components, today's smartphones give consumers the ability to perform navigation and other geolocational tasks. Since you're a landscape architect firm marketer, geolocational features can be a powerful weapon in your marketing arsenal. Talk to a professional marketing firm about how you can tap into geolocational resources as a way to draw mobile consumers to your products. At a minimum, your business should be including on online directories that alert consumers to a landscape architect firm in their immediate area.
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