Marketing Tactics for Niche Markets

Marketing a Lawn Leveling and Seeding Services Business

Small and medium size lawn leveling and seeding services businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

Wondering how to market your lawn leveling and seeding services business? Unfortunately, there is a fine line between capturing buyers' attention and blending into the background.

The marketplace is constantly shifting to accommodate consumer demand and that means businesses need to adapt their marketing requirements accordingly. The consistent application of solid marketing principles is one of the few business requirements that has stayed the same.

Building A Community Around Your Brand

Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Whether they realize it or not lawn leveling and seeding services businesses need to do a better job connecting with their customers. There are many ways to launch a social media strategy. In our experience, it's helpful to begin with a direct mail campaign. Using vendor-provided mailing lists, you can broaden your reach by informing new contacts as well as established customers about your presence on popular sites like Facebook, Twitter and LinkedIn.

Expand Your Advertising Options

Advertising options come and go. The marketing channel that was hot last year may no longer be effective and has been replaced by yet another can't miss marketing alternative. But for lawn leveling and seeding services businesses, it is mission critical to identify the advertising vehicles that are most likely to meet the specific marketing goals your business is facing right now. These days, lawn leveling and seeding services businesses get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base.

Company Website

If you haven't done so already, the first step in marketing your lawn leveling and seeding services business is also the anchor point for your technological strategy: A company website. Although many businesses have a website, a poorly designed and unnavigable website is worse than having no web presence at all. Your site is a representation of your business; it needs to convey the same professional appearance and functionality as you expect from any other sales and marketing asset. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.

Share this article


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary