Marketing Tactics for Niche Markets
Marketing a Lawn and Garden Equipment and Supplies Retail Business
The key to success in marketing a lawn and garden equipment and supplies retail business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.
Marketing is much more than classified ads, business cards, and brochures.
The right market approach lets smaller lawn and garden equipment and supplies retail businesses remain competitive with much larger businesses. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
Coupons
Think you know all there is to know about coupling? Maybe not, at least when it comes to using coupons for lawn and garden equipment and supplies retail business advertising. Although there are various ways to utilize coupons, the universal objective is to increase traffic, revenue and market exposure. Many lawn and garden equipment and supplies retail business operations use coupons to encourage new customers to give their product offerings a try, effectively stealing market share from competitors that have invested in customer loyalty schemes. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.
Marketing Expertise
A lack of personal marketing experience is not an excuse for moving forward without the support of a promotional knowledge base. Entrepreneurs and leaders of lawn and garden equipment and supplies retail businesses need to make every dollar count, especially when it comes to their marketing budgets. If you don't have a marketing background, it's critical to either educate yourself about basic marketing principles or consult with a professional marketing firm. We advise our business partners to seriously consider outsourcing their promotional requirements because professional marketers tend to have their fingers on the pulse of the marketplace.
Measurement & Evaluation
Performance is the ultimate measure of quality. You can improve the quality of your B2B and B2C efforts by considering professional mailing lists provided by established vendors. That's just one of the ways lawn and garden equipment and supplies retail businesses may be able to increase the impact of their marketing tactics. However, there are no substitutes for measurement and evaluation mechanisms. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Simple quantitative tools are a good start. However, lawn and garden equipment and supplies retail businesses typically expand their knowledge base by hiring professional marketing firms.
Share this article
Additional Resources for Entrepreneurs