February 25, 2020  
 
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Marketing a Lawn and Garden Sprinklers Wholesale and Manufacturers Business

A profitable lawn and garden sprinklers wholesale and manufacturers business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.

For a lawn and garden sprinklers wholesale and manufacturers business, a great business model doesn't guarantee solid revenues.

Marketing increases the brand footprint of a lawn and garden sprinklers wholesale and manufacturers business and drives the customer acquisition process.

Company Website

If you haven't done so already, the first step in marketing your lawn and garden sprinklers wholesale and manufacturers business is also the anchor point for your technological strategy: A company website. A functional and attractive company website is no longer an option for businesses with a long-term outlook. Content, architecture, and features are important consideration when creating a website. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.

Hiring A Marketing Firm

Think you can handle your own marketing? There is a reason why many lawn and garden sprinklers wholesale and manufacturers business leaders recognize their limitations and hire a marketing firm. In this industry, marketing is all about outcomes, and marketing firms consistently deliver better results than in-house personnel for whom marketing is a secondary role. Does a marketing firm cost money? Sure, but not as much as you may think. When it's time to look for a marketing firm to represent your lawn and garden sprinklers wholesale and manufacturers business, experience should trump other considerations. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.

Public Relations Strategies

Public relations is more subtle, but no less powerful than a full-blown marketing push. For example, if you buy a premium mailing list and use it to conduct a direct mail campaign, that's marketing. On the other hand, if the Sunday paper runs a story about your lawn and garden sprinklers wholesale and manufacturers business, that's PR. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.

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Conversation Board

For lawn and garden sprinklers wholesale and manufacturers businesses, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


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Ready to Start Your Own Lawn & Garden Sprinklers Wholesale & Manufacturers Business?

For tips on how to start a lawn and garden sprinklers wholesale and manufacturers business, these resources provide helpful advice:

Starting a Lawn & Garden Sprinklers Wholesale & Manufacturers Business

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If you consider lawn and garden sprinklers wholesale and manufacturers businesses to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:

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