For a lawn and garden sprinklers wholesale and manufacturers business, a great business model doesn't guarantee solid revenues.
Marketing increases the brand footprint of a lawn and garden sprinklers wholesale and manufacturers business and drives the customer acquisition process.
If you haven't done so already, the first step in marketing your lawn and garden sprinklers wholesale and manufacturers business is also the anchor point for your technological strategy: A company website. A functional and attractive company website is no longer an option for businesses with a long-term outlook. Content, architecture, and features are important consideration when creating a website. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.
Hiring A Marketing Firm
Think you can handle your own marketing? There is a reason why many lawn and garden sprinklers wholesale and manufacturers business leaders recognize their limitations and hire a marketing firm. In this industry, marketing is all about outcomes, and marketing firms consistently deliver better results than in-house personnel for whom marketing is a secondary role. Does a marketing firm cost money? Sure, but not as much as you may think. When it's time to look for a marketing firm to represent your lawn and garden sprinklers wholesale and manufacturers business, experience should trump other considerations. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. For example, if you buy a premium mailing list and use it to conduct a direct mail campaign, that's marketing. On the other hand, if the Sunday paper runs a story about your lawn and garden sprinklers wholesale and manufacturers business, that's PR. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.
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