December 3, 2020  
 
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Marketing a Leaded Art Glass Business

You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a leaded art glass business. We have the information you need to create a nimble, yet effective marketing strategy for your business.

There are no shortcuts to success in marketing a leaded art glass business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.

A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of leaded art glass business profitability.

Marketing Ethics

Ethically challenged marketers are a dime a dozen in today's economy. Industry-leading leaded art glass businesses avoid marketing tactics that exploit their customers. Ethics are especially important in direct marketing. By relying on trusted list provider, you can ensure that your lists are accurate and are consistent with standard industry protocols.

Expand Your Advertising Options

Advertising options come and go. The marketing channel that was hot last year may no longer be effective and has been replaced by yet another can't miss marketing alternative. When it comes to leaded art glass businesses, it is mission critical to identify the advertising vehicles that are most likely to meet the specific marketing goals your business is facing right now. These days, leaded art glass businesses get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base. In general, if your competitors know more about promoting their business online than you, you may lose market share.

Loss Leaders

The majority of leaded art glass businesses frequently sell specific products at ridiculously low margins to boost traffic and new customer acquisition. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For leaded art glass businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

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