Marketing Tactics for Niche Markets

Marketing a Licensed Plumbing Contractors Business

The value and earning capacity of a licensed plumbing contractors business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

Strong and steady wins the race in marketing a licensed plumbing contractors business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.

Common sense and practical decision making are part of the marketing equation. However, the most visible brands are always on the lookout for the marketing tactics competitive licensed plumbing contractors businesses have incorporated into their marketing plans.

Measurement & Evaluation

Performance is the ultimate measure of quality. You can improve the quality of your B2B and B2C efforts by considering professional mailing lists provided by established vendors. That's just one of the ways licensed plumbing contractors businesses can automatically improve marketing ROI. However, there are no substitutes for measurement and evaluation mechanisms. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Technology plays a role in marketing measurements, so licensed plumbing contractors businesses often choose to consult with professional marketers for assessment tools and strategic insights.

Industry Resources

Lone rangers don't survive long in a licensed plumbing contractors business. An awareness of industry resources can mitigate the isolation of ownership and result in a more stable (and more productive) leadership experience. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.

Viral Marketing

Will Rogers said, "You can lead a horse to water, but you can't make him drink. However, you can put salt in his food." That's kind of how viral marketing works. By including viral elements in a campaign for a licensed plumbing contractors business, there are no guarantees your efforts will be rewarded. But despite the risk, viral marketers can influence the likelihood of success. One strategy is to launch a viral marketing initiative by inviting a select group of customers to test your products and post their experiences on their social networking pages.

Share this article


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary