September 27, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Advice

 

Marketing a Lighting Consultants and Designers Business

You're heavily invested in the success of your lighting consultants and designers business and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.

We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.

Healthy customer relationships are strengthened and expanded through targeted marketing campaigns. With that in mind, it's important to leverage marketing as a path toward better customer engagement in your lighting consultants and designers business's planning process.

Bundling

Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Most lighting consultants and designers businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Will the profit margins be the same as they would be if you sold the bundled products separately? Probably not. But you'll make up for it by achieving higher sales volumes and net profits.

Multichannel Marketing Strategies

There are a lot of benefits to taking a multichannel approach to marketing. Today's consumers engage with brands in diverse ways. That means brands need to demonstrate similar diversity in the channels they employ to connect with customers.

In today's marketplace, it simply isn't possible for lighting consultants and designers businesses that funnel the bulk of their resources toward a single marketing channel to remain competitive. For many companies, multichannel can mean completely revamping their marketing strategy to include a broader mix of media and information venues. The acquisition of reliable mailing lists from proven providers can expedite the transition, but ultimately your efforts to go multichannel may require the assistance of a marketing professional.

Marketing Expertise

A lack of personal marketing experience is not an excuse for moving forward without the support of a promotional knowledge base. Entrepreneurs and leaders of lighting consultants and designers businesses need to make every dollar count, especially when it comes to their marketing budgets. If you don't have a marketing background, it's critical to either educate yourself about basic marketing principles or consult with a professional marketing firm. We advise our business partners to seriously consider outsourcing their promotional requirements because professional marketers tend to have their fingers on the pulse of the marketplace.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in lighting consultants and designers businesses, you might find these additional resources to be of interest.

Advertising in Newspapers

Getting a Toll Free Number

Selling a Lighting Consultants and Designers Business

Yellow Pages Advertising


Conversation Board

What challenges have you experienced in marketing your lighting consultants and designers business? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Considering Starting a Lighting Consultants & Designers Business?

For tips on how to start a lighting consultants and designers business, here are some more appropriate better resources for you:

Starting a Lighting Consultants & Designers Business

Do You Offer Products or Services to Lighting Consultants & Designers Businesses?

If you want information on how to sell to lighting consultants and designers businesses, this isn't the ideal place for you on our site. Try these instead:

Selling to Lighting Consultants and Designers Businesses

Mailing Lists for Lighting Consultants and Designers Businesses

More Guides on Marketing a Business

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary