June 2, 2020  
 
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Marketing a Louvers Business

Small and medium size louvers businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

We recognize that the best louvers business leaders are adept at promoting their brand and products. Yet in this industry, the characteristics of able marketers aren't always obvious.

Common sense and practical decision making are part of the marketing equation. However, the most visible brands are always on the lookout for the marketing tactics competitive louvers businesses utilize in the marketplace.

Coupons

Value-conscious consumers respond to discount offers and that makes coupons a strategic asset in louvers business advertising. Traditionally, coupons have been limited to print ad distributions. These days, coupon programs have expanded to include electronic coupons distributed through social media and redeemed via a mobile device. In a typical coupon scenario, louvers business operations use coupons to encourage new customers to give their product offerings a try, effectively stealing market share from competitors that have invested in customer loyalty schemes. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.

Staffing Expertise

Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. A dedicated, in-house marketing division is a possibility, but in small businesses, it's more likely that owners or managers will pick up marketing as a secondary job responsibility. That can be problematic because marketing can't afford to be pushed to the backburner. As a way to improve performance and time management, owners of louvers businesses enlist the assistance of external marketing professionals. Outsourcing is less expensive than maintaining an internal marketing unit and it ensures that your company's marketing plan receives the attention it deserves.

Mailings

It makes sense for louvers businesses to participate in direct marketing. A coordinated mailing campaign raises your company's profile and draws new customers into the business. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in louvers businesses, you might find these additional resources to be of interest.

Magazine Advertising

Selling a Louvers Business


Conversation Board

For louvers businesses, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


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