June 2, 2020  
 
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Marketing a Luggage Repair Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a luggage repair business, exceptional marketing may well be the determining factor in your long-term survival and success.

Marketing is much more than classified ads, business cards, and brochures.

Purpose in marketing is the key to success in this space. High-performing luggage repair businesses achieve market dominance through the careful execution of deliberate strategies. The inclusion of innovative tactics and techniques is important, but the consistent application of sound marketing principles may be the most important factor in raising your brand's visibility with buyers.

Marketing Collateral

There is nothing insignificant about marketing collateral. Even small pieces of marketing content, from business cards to product sheets, say something about your luggage repair business. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. Collateral distributed through direct mail channels realizes its highest return when it is paired with an updated mailing list from a top mailing list vendor. It doesn't make sense to invest time and creativity in marketing collateral only to drop the ball on distribution. Without proper attention to distribution details, your luggage repair business's investment in collateral will be pointless.

Discounts

Discounts drive purchasing decisions, and luggage repair business consumers fit the pattern and factor discounts into their spending decisions. Orchestrated discount programs communicate value because they create the perception that the customer is getting more for less. Due to the market intelligence of buyers in the luggage repair business sector, you won't get far with discounts unless you communicate clear value. Strategic leaders often incorporate discount campaigns into their annual marketing calendars, scheduling the most appealing discounts for non-peak business seasons.

Competitive Awareness

Competitive awareness is the starting point for creativity in marketing. Innovation is desirable in marketing, but if your company doesn't maintain a presence in the channels that are being used by other luggage repair businesses, it could be a sign that you're out of touch with the marketplace. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.

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Given your interest in marketing and in luggage repair businesses, you might find these additional resources to be of interest.

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Conversation Board

What challenges have you experienced in marketing your luggage repair business? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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