Marketing Tactics for Niche Markets
Marketing a Lutheran School
At Gaebler, we've seen what great marketing can do for a small business. But if you own a lutheran school, exceptional marketing may well be the determining factor in your long-term survival and success.
Marketing a lutheran school is an unforgiving exercise, full of hurdles and hidden challenges.
Concerned about customer loyalty? Producing high quality products isn't enough to lure customers back to your business. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.
Competitive Awareness
Competitive awareness is the starting point for creativity in marketing. We appreciate innovative tactics. But when innovation causes you to abandon message streams that are trafficked by similar lutheran schools, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
Price Matching
In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. If your company's prices can be beat by someone else's lutheran school, potential clients will abandon your brand in droves. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.
Improving Customer Loyalty
Customer loyalty provides the backbone for business growth. In growth-minded lutheran schools, sorted and updated mailing lists obtained from top-tier providers are effective tools for customer acquisition. To encourage customer loyalty, you'll need to tap into deliberate mechanisms that incentivize customers to reward your brand with repeat business. In many cases, online channels can be leveraged to create innovative customer loyalty programs.
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