June 5, 2020  
 
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Marketing a Managed Care Plans Business

Small and medium size managed care plans businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

Still looking for a way to effectively market your managed care plans business? It's hard to get your messages heard through the industry's noise.

For industry insiders, it's becoming apparent that marketing ability is just as important as the quality of the deliverables you produce. On the upside, great marketing is a real possibility for a managed care plans business willing to adapt its strategy to the demands of the marketplace.

Email Campaigns

Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. For the majority of managed care plans businesses, the real challenge is compiling a substantive quantity of qualified email addresses. Premium mailing list providers can mitigate the cost and hassle of in-house list generation. More importantly, providers typically give business owner an assurance that their lists are accurate and up-to-date.

Make Sure You Have a Good Business Sign

Good signage is a Business 101 concept. Even though managed care plans businesses are very different from each other, signage can be used by any managed care plans business to communicate the company's value to their customers. There are multiple issues that need to be considered when designing business signage, not the least of which is the message your business sign sends to your customers.

Given the fact that signage in managed care plans businesses has unique characteristics, avoid glossing it over as an afterthought. Talk with somebody who knows a lot about business signage advice and get their input before you create new business signs.

Broadcast Advertising

Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. However, it would be a mistake to discount broadcast advertising entirely. Many managed care plans businesses can still use it to their advantage. Best practices for the use of broadcast advertising require businesses to evaluate their target audience's listening or viewing patterns and then tailor their media purchases to specific media outlets rather than blanketing the geography with brand messaging. When broadcast strategies are applied to managed care plans businesses, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in managed care plans businesses, you might find these additional resources to be of interest.

Yellow Pages Advertising

Selling a Managed Care Plans Business

Advertising in Newspapers

Creating an Effective Marketing Strategy


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