December 2, 2020  
 
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Marketing a Manufacturer of Saddlery and Harness

At Gaebler, we've seen what great marketing can do for a small business. But if you own a manufacturer of saddlery and harness, exceptional marketing may well be the determining factor in your long-term survival and success.

Multiple marketing factors affect bottom line profitability. Yet one feature seems to be part of the shared DNA of all effective marketing programs.

A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of manufacturer of saddlery and harness marketing success.

Marketing Collateral

Brochures, business cards, folders, direct mail pieces, and other types of promotional materials are called marketing collateral. For manufacturer of saddlery and harness, it's important to make sure every piece of marketing collateral generate reinforces your brand and value proposition. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your manufacturer of saddlery and harness's marketing collateral will be wasted.

Industry Resources

Business leadership can be a lonely profession, especially when you're leading a manufacturer of saddlery and harness. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.

Loss Leaders

The majority of manufacturer of saddlery and harness understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of manufacturer of saddlery and harness, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. With adequate preparation, a loss leader promotion can be publicized through all of your company's marketing channels, including the company website.

More Articles on Marketing

Given your interest in marketing and in manufacturer of saddlery and harness, you might find these additional resources to be of interest.

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Selling a Manufacturer of Saddlery and Harness


Conversation Board

Still have questions about marketing a manufacturer of saddlery and harness? No problem! We always welcome feedback and we'll do our best to respond to inquiries about how you can improve your company's marketing.


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