The struggle to find the right marketing mix is never-ending in a profit-oriented small business. However, great marketing strategies share a common characteristic.
Messaging that relies on outdated delivery channels is often a waste of time and resources. To capture audience attention, you'll need to stay current with the channels they use to receive information and product messages.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many marble and terrazzo cleaning and service businesses. Bad situation inevitably get worse when companies haven't prepared for the possibility of a negative news cycle. PR savvy marble and terrazzo cleaning and service businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
You've seen the contest concept in action, even if it wasn't used in a marble and terrazzo cleaning and service business. A well-designed contest has the potential to generate buzz about your company and create a fun atmosphere for promoting your core business offerings. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why marble and terrazzo cleaning and service businesses don't take contests lightly, but treat them with the same level of respect as any other marketing campaign.
Many of the highest performing marble and terrazzo cleaning and service businesses go out of their way to maintain clear channels of communication with their customers. Since disconnection with the marketplace isn't an option, it's important to create mechanisms to monitor market trends. More often than not, failure to maintain a robust connection with the marketplace translates into poor brand recognition and lackluster sales. In our experience, market awareness is an equalizer, giving smaller brands greater horsepower in the marketplace.
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