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Marketing a Marine Propellers Sales and Service Business
Marketing a marine propellers sales and service business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.
A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your marine propellers sales and service business cut off from the marketplace.
As a business owner, you probably already have a firm grasp of basic marketing concepts. But as an innovative business leader, you need to follow the marketing tactics competitive marine propellers sales and service businesses have used to achieve success.
Social Media Monitoring
The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. These days, marine propellers sales and service businesses are especially vulnerable to negative exposure through social media. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.
Hiring A Marketing Firm
Sooner or later, most marine propellers sales and service business leaders recognize their limitations and hire a marketing firm. In this industry, marketing is all about outcomes, and marketing firms consistently deliver better results than in-house personnel for whom marketing is a secondary role. Cost is a consideration, but if you're thinking about hiring a marketing firm for your marine propellers sales and service business, experience should trump other considerations. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. When marine propellers sales and service businesses leverage PR, they tell thought-provoking stories about their brand and products. In the process, they establish themselves as thought leaders and encourage the marketplace to give them a second look. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.
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