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Marketing a Marine and River Terminals Business
Trying to market a marine and river terminals business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.
A single characteristic divides today's best marine and river terminals businesses from the ones that are struggling to keep the doors open.
Simplistic promotional techniques can't penetrate the clutter of the current marketplace. To capture audience attention, you'll need to stay current with the channels they use to receive information and product messages.
There is nothing insignificant about marketing collateral. Even small pieces of marketing content, from business cards to product sheets, say something about your marine and river terminals business. Some pieces of collateral can be customized for recipients, while others serve a more generic purpose. Either way, you have a stake in making sure it gets into the right hands. For example, if you're spending good money on a direct mail collateral, it's worthwhile to invest in a premium mailing list from a leading mailing list provider. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your marine and river terminals business's investment in collateral will be pointless.
Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other marine and river terminals businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
Interested in promoting your business in the public square? Then consider sponsorships, a time-tested tactic for marketing marine and river terminals businesses. In many cases, the most effective sponsorships are those that occur over a period of time rather than being limited to a one-off event. The key is to limit sponsorships to events that are attended by people who are regular marine and river terminals business patrons. In any sponsorship scenario, be prepared to quickly withdraw your support if the event begins to attract negative publicity.
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