June 5, 2020  
 
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Marketing a Massage and Bodywork Business

The task of promoting a massage and bodywork business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?

In a massage and bodywork business, a great business model doesn't guarantee solid revenues.

In fact, a good marketing strategy can level the playing field and help small to medium-sized massage and bodywork businesses scale their visibility with consumers. What small companies lack in resources, they can make up for in marketing intelligence and expertise.

Market Segmentation

Given the current competitive landscape, you can't successfully promote a massage and bodywork business to the entire marketplace. Market segmentation has been around for decades and it has enabled many smaller companies to dominate parts of the market, even when they face competition from larger firms.

Filtered mailing lists facilitate market segmentation by focusing your resources on customers within your segment. The best list providers are equipped to accommodate various segments for contained within your massage and bodywork business market agenda.

Staffing Expertise

Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. As a way to improve performance and time management, owners of massage and bodywork businesses outsource marketing to a professional firm. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.

Discounts

Discounts drive purchasing decisions, and massage and bodywork business customers are no exception. Orchestrated discount programs communicate value because they create the perception that the customer is getting more for less. However, for consumers located in the massage and bodywork business sector, you won't get far with discounts unless you communicate clear value. For better results, consider rotating the products you discount to incentivize customers to monitor your marketing channels.

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Is there something we didn't cover? We're always interested in hearing about new strategies for marketing to massage and bodywork businesses, and we welcome your feedback, tips, and questions!


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