We Need Marketing Ideas
Marketing a Materials Handling Equipment Service and Repair Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a materials handling equipment service and repair business, exceptional marketing may well be the determining factor in your long-term survival and success.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
Healthy customer relationships are strengthened and expanded through targeted marketing campaigns. Great marketing is good business -- and it begins by integrating a handful of proven marketing concepts into your materials handling equipment service and repair business's strategic plan.
Leveraging Print Ads
Print advertising has been a marketing staple for materials handling equipment service and repair businesses. Historically, Gutenberg's invention has been used for a broad range of commercial and promotional applications. Online advertising has clear benefits. But that doesn't mean you should stop advertising your materials handling equipment service and repair business in printed media. These days, the key to effective print advertising is to align the publication with your business goals and ROI requirements.
There is no substitute for being able to speak convincingly about your products in a materials handling equipment service and repair business. Whether you outsource marketing or handle it in-house, the more familiar marketing personnel are with your products' distinctive characteristics, the easier it will be to devise marketing strategies that differentiate your materials handling equipment service and repair business from the rest of the field. If necessary, conduct product information meetings before launching a major marketing initiative.
It makes sense for materials handling equipment service and repair businesses to participate in direct mail campaigns. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Are vendor-provided mailing lists worth the investment? We think so. But the real value is that the quality of the contacts contained in a premium mailing list can be the catalyst for long-term customer relationships.
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