It's difficult to pinpoint a single marketing strategy that is capable of turning around a struggling business. But there is one trait that stands out above all the rest in terms of its ability to deliver marketing success.
In general, good business owners make good marketers. But as an innovative business leader, you need to follow the strategies that other meditation instruction businesses utilize in the marketplace.
Do you have a new marketing idea that will transform your industry? Don't be so sure - at least not until you have explored what the competition is doing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other meditation instruction businesses, you may not have all of the information you need to make an informed marketing decision. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Most meditation instruction businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Since the bundling concept is based on discounts, consumers expect to pay less for the bundle than they would if they were to buy the products separately, so you'll need to make sure your bundle offers real value to buyers.
Niche marketing is strategy that focuses on a subsection of the larger market. This can be especially useful for meditation instruction businesses that hope to dominate a geographic of demographic wedge of the marketplace. By pursuing a niche strategy, you can increase ROI by funneling resources toward the customers who are most likely to buy your products.
As a side note, it's important to customize your marketing tools to accommodate a niche strategy. Leading mailing list providers can filter contacts for more cost-efficient and effective direct mail campaigns.
Want to learn more? Start with these recommended resources.
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