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Marketing a Merchandising Services and Systems Business
Small and medium size merchandising services and systems businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
Young business owners are often surprised to learn that marketing isn't as intuitive as they thought it would be.
Marketing increases the brand footprint of a merchandising services and systems business using a carefully crafted mix of techniques and tactics.
Leveraging Print Ads
Print advertising has been a marketing staple for merchandising services and systems businesses. Historically, Gutenberg's invention has been used for a broad range of commercial and promotional applications. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your merchandising services and systems business in printed media. These days, the key to effective print advertising is to align the publication with your business goals and ROI requirements.
Every piece of collateral your merchandising services and systems business creates is a tangible reflection of your brand distinctive and core values. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your merchandising services and systems business's investment in collateral will be pointless.
When It's Time to Rebrand
There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. Rebranding is an intentional marketing technique designed to deliver long term results. In a merchandising services and systems business, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. If rebranding is unavoidable, it's important to update the brand while maintaining the elements that make it recognizable to consumers.
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