June 4, 2020  
 
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Marketing a Mobile Home Insurance Business

Small and medium size mobile home insurance businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your mobile home insurance business cut off from the marketplace.

With a little luck and lot of hard work, any mobile home insurance business can achieve greater marketing dominance through strategic marketing and robust value messaging

Promotional Calendars

Uncoordinated and disjointed marketing plans tend to backfire on mobile home insurance businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.

Customer Awareness

Many of the highest performing mobile home insurance businesses go out of their way to maintain clear channels of communication with their customers. Consequently, market analysis has become a business priority. More often than not, failure to maintain a robust connection with the marketplace translates into poor brand recognition and lackluster sales. In our experience, market awareness is an equalizer, giving smaller brands greater horsepower in the marketplace.

Sponsorships

Event and team sponsorships are a proven method for raising the public profile of mobile home insurance businesses. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. The key is to limit sponsorships to events that are attended by people who are regular mobile home insurance business buyers. Community-wide events have value, but to maximize marketing impact, you'll need to pick and choose the events your business supports.

More Articles on Marketing

These additional resources offer more insights into marketing, mobile home insurance businesses, and related topics.

Phone Book Ads

Creating an Effective Marketing Strategy

Selling a Mobile Home Insurance Business


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