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Marketing a Mold and Mildew Inspection and Removal Business
Small and medium size mold and mildew inspection and removal businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
In a mold and mildew inspection and removal business, a great business model doesn't guarantee solid revenues.
However, foundational marketing principles may not be enough to capture the attention of buyers in today's market. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.
A good newsletter can set your company apart from your competitors and scale up your industry presence. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. These days, mold and mildew inspection and removal businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. The difficulty comes when you are tasked with quantifying market presence and brand influence. Fortunately, media monitoring has the ability to give your mold and mildew inspection and removal business a sense of market presence and other variables that are difficult to quantify. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.
When multiple interests join together in a strategic partnership, they gain mold and mildew inspection and removal businesses a new approach to the marketplace, rooted in the achievement of shared objectives. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.
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