June 5, 2020  
 
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Marketing a Mortgage Brokers Business

The task of promoting a mortgage brokers business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?

Multiple marketing factors affect bottom line profitability. However, great marketing strategies share a common characteristic.

What to know the characteristics that distinguish leading mortgage brokers businesses from average companies? It's strong messaging. And if your marketing vehicles aren't crystal clear, you could become a casualty of the marketplace.

Industry Resources

Lone rangers don't survive long in a mortgage brokers business. Although there is a tendency to believe that the challenges you face are unique to your business, your competitors face many of the same marketing hurdles and obstacles. To overcome those obstacles, you'll need to tap into industry resources. Even though trade journals have value, we've found that the best insights are often gained through face-to-face contact with industry insiders.

Managing Negative Publicity

Not sure how to handle negative PR? You're not alone. It's a probably faced by many mortgage brokers businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy mortgage brokers businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Since part of your crisis response may involve direct mail, we also recommend working with quality mailing list providers to obtain accurate contact lists.

Directories

A directory listing may be one of the best ways to increase the visibility of a mortgage brokers business. When all of your competitors are listed in a directory, you have no choice in the matter. To keep pace, competitive businesses must include the same directories in their plans for marketing mortgage brokers businesses in a region or territory. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Do your research and make sure any directory in which you list your business is capable of reaching enough likely customers to make it worth the effort. As consumers demonstrate a preference for online channels, make sure your listing include your company's web address and possibly even information about your social media presence.

More Articles on Marketing

Ready to learn more? You may find these additional resources to be of interest.

Selling a Mortgage Brokers Business

Advertising on Billboards

Radio Advertising Rates


Conversation Board

What challenges have you experienced in marketing your mortgage brokers business? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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